Browse the latest SMS Marketing 101 articles on the Voyage Blog.
Firearms brands can use SMS and email marketing to communicate with customers, as long as they follow proper regulations. S.H.A.F.T. brands must use proper age gating, avoid triggering language or promotion of violence, and use a proper SMS tech stack to avoid big penalties.
Whether youâve just started selling on Shopify or are an experienced veteran, SMS can help your small business communicate with customers, send reminders and alerts, and build loyalty with your audience.
First impressions are important, which is why we created this step-by-step guide for crafting the perfect SMS welcome campaign for 2023.
Here are all the key SMS marketing benchmark calculations, including CTR, CVR, CPC (and other acronyms) to make sure are on track for SMS success.
While we wonât cover the infinite SMS possibilities in this post, we will cover the different types of SMS campaigns and some best practices. So, letâs dive in.
You also donât want to underutilize channels and miss out on potential revenue and customer experiences. So what is the âjust rightâ cadence for SMS marketing?
We want to provide your company with the necessary resources and knowledge to build your SMS initiatives. Check out our glossary of important terms to keep in mind to ensure you are always one step ahead in your SMS journey.
Transactional SMS offers an enhanced and personalized customer experience by fostering a positive dialogue between the company and its consumer. Hereâs a look at some of the most common types of transactional messages that you can start incorporating into your SMS marketing strategy today.
Customers expect frequent and timely updates, which means transactional SMS. The benefits of transactional SMS include: increased engagement, timely communication, establish brand trust & loyalty, and reduced support inquiries.
SMS is an incredible marketing tool for any eCommerce brand. With U.S. mobile commerce expected to reach $1 trillion by 2027, and 80% of consumers reporting a sub-optimal experience shopping on their mobile devices, it's more critical than ever to start using SMS.
Time zone sending enables you to send a campaign to all your subscribers at a scheduled time in each subscriber's local time zone. Timing matters which is why brands should be strategic when using customer time zones to get the most click-throughs and conversions.
Here are the best times, days, and strategies to send an SMS campaign.
Opt-in and opt-out practices need to be focused on because they have heavy compliance around them, and itâs the hello and goodbye for your brand which will affect your CLTV (customer lifetime value). In this post, weâll go over all the best practices you need to know about the SMS opt-in and opt-out processes.
98% open rates, an effective way to connect with your attendees, and your message getting into the literal hands of your customers means SMS is an in-person and live event marketing dream tool. Not only can you create a more delightful experience for customers at the live event, but you will be growing your SMS list for future marketing.
What are the best use cases for A2P and P2P SMS? Weâve charted that path thousands of times and in this post, weâre opening the captainâs log so you can take the shortcuts weâve found along the way.
Why is SMS the perfect marketing tool for upsell and cross-selling? SMS provides the timeliness, personalization, and open rates needed to be truly effective for upselling and cross-selling.
The key to compliantly sending SMS messages for S.H.A.F.T. brands is to use proper age and geography gating. The goal of age and geography gating is to prevent anyone underage or in an area with different laws from receiving messages about illegal products.
Harness the power of Voyage SMS with your Magento platform for accelerated conversions and increased customer loyalty.
Welcome to anatomy class! Today we are covering the anatomy of a successful marketing text message. After this, you'll have all the SMS elements needed to pack the most click-through and conversion power into each message you send.
For Shopify merchants, giving customers the option to opt-in to SMS at checkout is a perfect opportunity to add new or returning customers to your SMS list.
In our new guide, weâll cover everything about SMS, from the optimal candidate for managing your program, to setting up a successful acquisition channel, all the way through benchmarks, best practices, and stellar campaign examples.
An SMS abandonment automation uses alerts and triggers to remind shoppers of their abandoned sessions and items. These strategic automations lessen the customer abandonment rate when effectively deployed, increasing conversions.
One of the most impactful SMS list building tools in your arsenal is SMS Keywords. So let's go over the best SMS Keyword approaches.
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