Browse the latest SMS Marketing Best Practices articles on the Voyage Blog.
If a customer wants to opt out of your SMS, youāve got to let them go. But that doesnāt mean letting go of subscribers that accidentally text one of the opt-out words when they are looking for something else. By using enhanced opt-out logic you can be sure not to kick out loyal customers.
Post-purchase SMS lets customers know you care, allows them to reach out if they have any problems, and turns them into loyal customers who keep coming back for more. This post-purchase communication, combined with SMSās incredible open rates, gives you a recipe for success.
P2P messages are sent by humans which allows for more nuances and true conversations to take place. Therefore the regulations are different. Here's how P2P magic allows you to immediately increase your SMS reach:
Your SMS marketing shows alongside texts from your customer's family and friends. It is a highly effective and personal channel, meaning customers expect the right amount of personalization and effort. In this post, weāll go over how you can specifically use product data to create that personalized experience for customers.
SMS marketing is here to stay. Here are five SMS marketing trends to keep a close eye on in 2023.
A personalized, human-led experience is not only preferred, but it is also now expected from customers. Especially from channels such as SMS, which are amongst the most intimate and effective communication channels today.
SMS has the power to evolve your digital marketing strategy and enhance your customer journey. Here's everything you need to know about integrating SMS into your digital channels for a complete customer journey experience.
Brands that retain new subscribers after the holiday season can do so by being prepared. Itās important to focus on retention tactics and build out customer journeys ahead of the new year.
SMS list hygiene results in increased engagement, a better return on ad dollars spent, and alleviates compliance fears. The stronger your data, the more youāll be able to uncover about your customer base.
Here are three texts your brand should send right now to increase engagement, delight your customers, and drive conversions.
The BFCM and holiday seasons are the most critical times for any eCommerce brand. It also brings you the perfect time to re-engage your dormant subscribers.
When you only show āout-of-stockā on the product pages, you are missing out on an opportunity to grow your marketing subscribers and regain revenue.Ā Here are three ways to use SMS to convert from an out-of-stock page.
The era of cookies is crumbling, but itās opening the door for a new phase in data collection ā and SMS is the tool that will make this zero-party data accessible.
Abandoned cart vs. abandoned checkout SMS automations is the trigger mechanism ā abandoned cart texts are sent when items are left in a shopperās cart versus abandoned checkout which is triggered when a shopper leaves the checkout flow.
Customer reviews are an essential part of customer conversion. So in the constant battle against friction and abandonment rates, eCommerce merchants need to integrate customer reviews into your strategy and SMS can help do that.
āTis the season to finalize your holiday marketing strategies. Need some inspo? Here are six SMS campaigns to check off your BFCM planning checklist.
Black Friday and Cyber Monday are less than 100 days away which means brands should start preparing now to guarantee BFCM success and avoid any last-minute scramble. Weāve put together a BFCM SMS Readiness Checklist so you have all the to-dos in one place.
It's 100 days until BFCM 2022! Download the new SMS Text Message Holiday Readiness Guide for Black Friday, Cyber Monday and beyond.
Automation + personalization = never missing an opportunity and delivering delightful customer experiences. Automated SMS Drips allow you to be on top of customer actions and provide timely messages to drive sales, retain customers, and ultimately increase customer lifetime value (CLTV).
We want to move past the āhi {{first name}}ā and into a personalized and delightful experience for customers.
Ready to learn how you can move beyond the back-in-stock SMS basics and send your customers on a world-class journey that converts like none other?
Creating human connections is a powerful tool that will not only help companies gain revenue in the short term but drive connections and loyalty in the long run.
In this post, weāll cover the most effective ways to implement SMS into your sale and product launch strategies and go over best practices to make sure everything runs smoothly.
Here are four ways that you can optimize your checkout to not only grow your SMS list but also regain revenue from checkout abandonment and more.
CLTV is how much a single customer will contribute to your business over their time purchasing with you. The higher your CLTV is, the more loyal and valuable your customers become.
We'll cover the anatomy of compliant SMS opt-ins and messages, elements that go into compliant list growth, and the required details needed to keep your messages from making disruptive waves.
As you hone your brandās SMS strategy, itās important to harness cross-channel campaigns. Each channel can feed into one another, creating a flywheel that ultimately spurs more conversions.
With the right back-in-stock strategy, youāll capitalize on the popularity of your products and improve the overall customer experience.
Voyageās A/B testing feature enables you to easily create multiple variants of a Campaign and experiment with different variables to optimize your SMS performance. Here's how to make the most of it.
The faster you build your subscriber list, the quicker the path to delighting customers and building brand loyalty. So, here are the best methods for placing seamless SMS opt-in opportunities throughout your customer journey.
Abandoned checkout campaigns help brands gain back lost revenue, win over customers, and set you up to see recurring revenue from customers ā aka increase customer lifetime value (CLTV).
Text messaging is among the most sacred and effective communication channels today, which is why we created a list of SMS dos and donāts to guide brands to create the best possible SMS experience for their customers.
Voyage SMS offers the best-in-class features and functionality that allow your brand to generate stronger customer experiences and relationships through a seamless integration with your BigCommerce Platform.
In order to harness all that SMS marketing can provide, brands need to evaluate the most effective features and functions available.
SMS offers customer service an additional, personal avenue to engage with customers directly and delight them with personalized experiences.
While SMS marketing and chargeback prevention may not seem relevant to each other initially, creating a better connection with your customer through support and active communication will prevent chargebacks.
A 5% increase in customer retention can increase profits by 25% to 95%. Both loyalty programs and SMS are perfect channels to delight your customers and build relationships. Hereās how to effectively use SMS to support your loyalty program.
How do you balance implementing scalable technology and human-powered messaging to create a delightful customer experience? Hereās everything you need to know.
Voyage SMS offers robust ways to amplify your SMS subscriber opt-ins. One of the most effective list building tools in your arsenal are custom modals.
Voyage is giving you an all-hands-on-deck view of the SMS marketing landscape as we head into a new year. Weāve got emerging trends from customer data in 2021, combined with predictive SMS insights for 2022.
You captured attention (and revenue) during BFCM. Now, itās time to convert those holiday buyers into brand loyalists. Letās explore how to achieve post-holiday retention, and drive higher customer lifetime value.
Effective social commerce posts can drive direct sales, and they can also be used to direct consumers into the SMS channel, which sees 3X the LTV of any other platform.
From useful consumer data to real-world success stories from Voyage's shining star clients, this 17 page guide will put wind in your sails as you set out from port with your SMS marketing.
Considering the LTV of SMS subscribers is 3X higher than other channels, link stickers are a creative and effective way to start building up your list, or to grow it in a smarter way.
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